Aurora borealis
Tags: Alvar Aalto , Amsterdam , Dirk Vogel , Iittala , lighting concept , Netherlands , Northern Lights , Savoy vase
April 15, 2010 12:00
Whether you go as a passer-by at the shop window or inside the Amsterdam Iittala store is located - the back wall draws all the attention. The Dutch office bearandbunny created a mosaic of more than 350 glass objects, reflecting a shimmering northern lights (Aurora borealis), the color range of Iittala products.
On 120 square meters of shop space Iittala presents, a Finnish company for functional and attractive household items, the current collection of kitchen and home accessories.
The products to put in an impressive scene, working with bearandbunny methods of stage lighting. They created a strong light-dark contrast, by the shop-shaped black background and either the exhibition brought to light, spot lights directed at the objects. On the back of the cash desk you can see one of the most popular Iittala products: the Savoy vase by Alvar Aalto.
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Iittala flagship store, Amsterdam
Architects: Bearandbunny, Amsterdam, www.bearandbunny.com
Lighting designer: Iitala, Otto Freijser (NL), Juha Vesamäki (Finland)
Location: Leidsestraat 30, 1017 PB Amsterdam, Netherlands, location map
Completion: 2006
Photos: Dirk Vogel, Dortmund, www.vogelgrafie.de
Lighting: ERCO
The Iittala store is open during business hours for visitors.
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